Connect CrowdPass with Mailchimp
Sync CrowdPass attendees to Mailchimp audiences and segments automatically
Every event registration, check-in, and lead capture in CrowdPass can feed directly into your Mailchimp audiences with the right tags and segments applied. Build targeted post-event nurture campaigns, segment by ticket type or sessions attended, and trigger automations the moment someone interacts with your event.
Automations you can build
When someone registers, their email, name, and custom field data are added to your Mailchimp audience with merge fields mapped. Tags like "registered," the event name, and ticket type are applied automatically so you can segment before the event even starts.
NFC badge tap at entry adds an "attended" tag to the subscriber's Mailchimp profile. This lets you segment registrants who showed up from those who didn't, and trigger different post-event email sequences for each group.
Each booth badge scan creates or updates the contact in Mailchimp and adds them to an exhibitor-specific segment. The exhibitor can run a targeted drip campaign to booth visitors within hours of the event closing.
Session attendance data is written to custom merge fields on the subscriber's Mailchimp profile. You can track which sessions each person attended and send follow-up content matching their interests, like presentation slides or related whitepapers.
How event teams use this
Post-event drip campaign by attendance
After a 2,000-person marketing summit, the organizer segments their Mailchimp audience into three groups: registered-but-no-show, attended-one-day, and attended-both-days. Each group enters a different email automation. No-shows get a "sorry we missed you" sequence with session recordings. Full attendees get early-bird pricing for next year.
Session-based content delivery
NFC scans at session doors populate Mailchimp merge fields with session IDs. The marketing team builds automated emails that include slide decks and bonus materials only for the sessions each attendee actually attended. Open rates hit 62% because every email is personally relevant.
Exhibitor lead nurturing at scale
Each of 50 exhibitors at a trade show has a dedicated Mailchimp segment populated by CrowdPass badge scans. After the event, exhibitors launch their own branded email sequences through a shared Mailchimp account. The organizer provides templates; exhibitors customize and send within 48 hours of the event.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Native integration available
Get deeper integration with our built-in Mailchimp connector — no Zapier required.
Frequently asked questions
Related integrations
Ready to connect CrowdPass to Mailchimp?
Schedule a demo and we'll help you set up the perfect automation for your next event.