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CrowdPass + Mailchimp Integration
Sync attendees to Mailchimp for event email marketing
Automatically add event attendees to your Mailchimp audience. Segment by ticket type, check-in status, or custom fields to send targeted pre-event reminders, day-of updates, and post-event follow-ups.
How it works
Get connected in minutes — no developer required.
Connect Mailchimp
Authenticate your Mailchimp account and select the audience list for event attendees.
Map fields and tags
Map attendee data (name, email, ticket type) to Mailchimp merge tags and set up auto-tagging rules.
Activate sync
Attendees are added to Mailchimp on registration. Check-in status updates tags in real-time during the event.
What you can do
Pre-event email campaigns
Automatically add registered attendees to a Mailchimp segment and send them event logistics, schedule updates, and preparation tips.
Post-event segmented follow-up
Tag attendees who checked in vs. no-shows. Send a thank-you email to attendees and a "sorry we missed you" email to no-shows with on-demand content.
Year-round attendee nurture
Build a growing Mailchimp audience of event attendees across all your events and nurture them with content between events.
Frequently asked questions
Other integrations
Ready to connect Mailchimp?
Schedule a demo and we'll walk you through the integration setup for your next event.