Connect CrowdPass with Drip
Connect CrowdPass event data to Drip workflows and subscriber tags
Drip's ecommerce-native workflow engine turns in-person event interactions into online revenue. When attendees register, check in, or scan at booths, Drip captures those touchpoints as subscriber events that feed behavioral workflows. Track the revenue impact of your events alongside your email and ad campaigns in a single attribution model.
Automations you can build
Registration creates a Drip subscriber with tags for event name, ticket type, and any custom fields. The subscriber enters a pre-event workflow that delivers brand storytelling, product previews, and event logistics timed to build excitement before the in-person experience.
NFC check-in records a custom event on the Drip subscriber profile with properties like event name and date. This event triggers a post-event workflow branch that only activates for people who actually showed up, keeping your campaigns from feeling tone-deaf.
Each booth scan applies a product-interest tag in Drip and starts a workflow that sends the product's landing page, a limited-time event discount code, and a follow-up reminder. Revenue from these purchases is attributed back to the event in Drip's analytics.
Ticket purchases are logged as revenue events in Drip with the ticket price and type. Drip's revenue dashboard shows total event ticket revenue alongside online store revenue, giving brands a unified view of how events contribute to overall business performance.
How event teams use this
Pop-up shop to online conversion
A DTC skincare brand hosts pop-up events managed through CrowdPass. Attendees who check in via NFC and visit the product demo booth enter a Drip workflow with a time-limited 20% discount code for the online store. The workflow tracks redemptions and attributes $12,000 in online revenue directly to the pop-up event within 14 days.
Event-driven product launch campaigns
A beverage brand launches a new product at a tasting event. CrowdPass badge scans at each tasting station are recorded as Drip events. Attendees who visited 3+ stations enter a "superfan" workflow with early access to online pre-orders. The brand measures event ROI by comparing Drip campaign revenue from attendees versus non-attendees.
Subscriber win-back through events
A fashion brand identifies lapsed email subscribers and invites them to an in-store CrowdPass event. NFC check-in updates their Drip profile, removes the "inactive" tag, and starts a re-engagement workflow. Re-activated subscribers generate 30% higher average order value than those won back through discount-only emails.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to Drip?
Schedule a demo and we'll help you set up the perfect automation for your next event.