Connect CrowdPass with ActiveCampaign
Turn CrowdPass event interactions into ActiveCampaign automations and scored leads
ActiveCampaign's automation builder and contact scoring make it the most powerful choice for turning event interactions into pipeline. Every CrowdPass registration adds points to a contact score, every check-in triggers a deal creation, and every booth scan starts a sales automation. Your events become a measurable part of the revenue engine.
Automations you can build
Registration adds the contact to ActiveCampaign with tags for event name, ticket type, and registration source. A lead score adjustment of +10 points recognizes the intent signal. If the contact already exists in your CRM, their profile is enriched without duplicating.
NFC check-in applies an "attended" tag and adds +25 points to the contact score. This triggers an automation that creates a deal in the ActiveCampaign CRM pipeline (e.g., "Event Lead > Qualification > Demo > Closed") and assigns it to a sales rep.
Each booth badge scan creates a deal in the ActiveCampaign sales pipeline with the exhibitor name as the deal source. The deal includes custom fields for booth notes, interest level, and follow-up deadline. An automation email fires to the lead within 30 minutes.
Session attendance adds topic-specific tags (e.g., "interested-in-ai," "interested-in-security") to the contact. These tags feed conditional content blocks in future email automations, personalizing every message based on demonstrated interests.
How event teams use this
Event-to-pipeline conversion tracking
A B2B SaaS company tracks every event touchpoint in ActiveCampaign. Registrations create contacts, check-ins create deals, and session scans add interest tags. The sales team sees a full timeline: registered on March 1, checked in on March 15, attended 3 AI sessions, visited the demo booth. The first outreach email references specific sessions, and reply rates are 3x higher than cold outreach.
Lead scoring across multiple events
A conference series runs 4 events per year. Each CrowdPass check-in adds 25 points to the ActiveCampaign contact score. Contacts who attend 3 or more events score above the threshold and are automatically routed to an enterprise sales rep. The system identifies your warmest leads without manual analysis.
Automated post-event sales sequence
After a product demo day, ActiveCampaign triggers a 7-email nurture sequence for every attendee who visited a booth. The automation branches based on session tags: contacts tagged "interested-in-enterprise" get case studies and ROI calculators, while "interested-in-startup" contacts receive a free trial offer and self-serve onboarding guide.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Frequently asked questions
Related integrations
Ready to connect CrowdPass to ActiveCampaign?
Schedule a demo and we'll help you set up the perfect automation for your next event.