Connect CrowdPass with Klaviyo
Feed CrowdPass event data into Klaviyo profiles, flows, and segments
Klaviyo's event-based data model is a natural fit for CrowdPass. Every registration, NFC scan, and lead capture becomes a tracked metric on the contact's Klaviyo profile, powering predictive segments and multi-step flows. Use Klaviyo's revenue attribution to measure how event interactions drive downstream purchases.
Automations you can build
Registration data flows into Klaviyo as profile properties (name, company, ticket type) and a tracked event ("Registered for Event"). Klaviyo's predictive analytics can then forecast which registrants are most likely to convert to paying customers post-event.
NFC check-in triggers a "Checked In" metric on the Klaviyo profile with properties like event name, check-in time, and gate location. This metric can trigger flows, build segments, and feed Klaviyo's engagement scoring model.
Badge scans at exhibitor booths create a "Lead Captured" metric with the booth name as a property, and add the profile to an exhibitor-specific Klaviyo list. Exhibitors can trigger their own flows based on this metric without affecting the main event flow.
Ticket purchases are tracked as revenue events in Klaviyo, including ticket price, type, and purchase date. This feeds Klaviyo's lifetime value predictions and lets you segment by total event spend across multiple events.
How event teams use this
Predictive attendee scoring
A DTC brand hosts quarterly product launch events through CrowdPass. Klaviyo tracks every event registration and check-in as profile metrics. Over time, Klaviyo's predictive model identifies that attendees who check into two or more events have a 4x higher purchase rate. The marketing team builds a high-value segment and runs exclusive pre-launch email flows.
Multi-touch event attribution
A fitness brand tracks event registrations, NFC check-ins, and post-event purchases in Klaviyo. The revenue attribution report shows that attendees who received a post-check-in flow generated $45,000 in product sales within 30 days. The events team uses this data to justify budget for the next quarter.
Behavioral flow branching
After a product expo, Klaviyo triggers a flow that branches based on CrowdPass metrics. Attendees who visited 3+ booths enter a "high engagement" path with exclusive product bundles. Those who checked in but visited zero booths get a re-engagement path with session recap content and a survey to understand their experience.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Frequently asked questions
Related integrations
Ready to connect CrowdPass to Klaviyo?
Schedule a demo and we'll help you set up the perfect automation for your next event.