Coors Light and MT. JOY at Madison Square Garden
For Mt. Joy’s first-ever sold-out show at Madison Square Garden, CrowdSync transformed the arena into an immersive light show with 9,000 LED wristbands, sponsored by Coors Light. By leveraging CrowdPages, Fans could scan the QR code on their wristband, giving them a chance to win side-stage access during the show. This generated 2,078 leads and enabled Coors Light to capture valuable first-party data in real time.