Amazon Music at Outside Lands
Amazon Music partnered with CrowdPass to gather deep audience insights including streaming preferences, age demographics and overall brand affinity through NFC enabled LED wristbands. With 2,200 festival-goers attending the activation, CrowdPages captured 1472 new leads, boosted brand engagement by 55% and increased time spent at the Amazon Music Terrace by 1 hour.
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The CrowdPass Features Used
CrowdPass developed custom iPad and iPhone screens for Amazon Music, which were strategically placed throughout the Amazon Music Terrace. Attendees were encouraged to complete a brief survey after spending time in the space, incentivized by drink tokens. The survey was designed to gather insights into streaming preferences, age demographics, and overall brand affinity towards Amazon Music.
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The NFC enabled wristbands allowed for real time tracking of attendee flow and scan ins at the Amazon Music Terrace, providing immediate insights into visitor behavior. They also delighted the fan experience with light shows.
By offering drink tokens along with the customized NFC wristbands, Amazon Music incentivized festival goers to participate in the survey, ensuring high engagement and encouraging attendees to spend more time at the activation.
The Challenge:
- Amazon Music aimed to deepen its understanding of festival goers' and dedicated listeners’ music streaming preferences.
- They sought to gather feedback on the fan experience at the Amazon Music Terrace.
- The goal was to capture valuable demographic data while keeping attendees engaged and entertained.
- The challenge was to collect this data from a dedicated group of music enthusiasts and streamers without disrupting their festival experience.
The Solution:
- The integration of CrowdPass technology led to a successful data collection, with 1,472 out of 2,660 attendees providing valuable survey data.
- CrowdPass developed customized iPad and iPhone interfaces, ensuring a high response rate and accurate data capture.
- Amazon Music gained deep audience insights, including streaming preferences, age ranges, and brand affinity, helping refine marketing strategies and enhance future festival experiences.
- The LED wristbands served as both a data collection tool and a source of entertainment with vibrant light shows and contributing to the festival atmosphere.
Results:
Conclusion:
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