The 2 Johnnies
The 2 Johnnies Podcast powered their live show with CrowdSync's LED wristbands, each equipped with CrowdPages QR codes. The tech turned audiences into participants through synchronized light shows and a "Scan to Win" promotion that delivered measurable results. The activation hit a 56% engagement rate, generating 3,336 page views, 2,790 scans, and converting 1,583 leads for future marketing and sales growth.
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The CrowdPass Features Used
The activation leveraged CrowdSync’s LED wristbands, equipped with CrowdPages QR codes, to create a seamless and engaging data collection experience. Fans scanned into the custom branded CrowdPage to enter to win.
The LED-enabled wristbands not only provided real-time data collection on customer ticket preferences, but also elevated the fan experience with dynamic light shows, creating an immersive and interactive atmosphere for The 2 Johnnies
By offering a chance to win a VIP trip for 2 during the show, the 2 Johnnies incentivized attendees to participate in the contest, ensuring high engagement and encouraging attendees to opt in to future marketing.
The Challenge:
The 2 Johnnies Podcast wanted to create a memorable and effective way to engage fans while promoting their upcoming live event, Pints in a Field 3 at St. Anne’s Park on June 7th, 2025. They needed a solution that not only captured audience interest but also converted that interest into potential ticket and merch sales at future events.
The Solution:
Solution: CrowdPage Contest
Using CrowdPages, we developed a seamless engagement and ticketing funnel:
- Interactive QR Code Campaign: Fans at events and online were invited to scan a QR code, leading them to a dedicated contest page.
- Contest Call-to-Action: Visitors were encouraged to sign up for the mailing list to stay updated on all things The 2 Johnnies. As an incentive, they were automatically entered into a draw for a VIP trip for two to the Pints in a Field 3 event.
- Redirect to Ticketing Page: After submitting their email, participants were redirected to the ticketing page to purchase tickets for future shows, creating a smooth transition from engagement to sales.
Results:
The campaign exceeded expectations:
- High Engagement Rate: Over 56% of participants who scanned the QR code submitted their email for future communications
- Increased Mailing List Growth: The contest successfully grew The 2 Johnnies Podcast mailing list by 1583 leads, providing a valuable channel for ongoing fan engagement.
- Boosted Ticket Awareness: By redirecting participants to the ticketing page, the campaign created awareness and momentum for future ticket sales.
Impact
The CrowdPage contest proved to be an effective tool for bridging fan engagement with tangible business outcomes. By combining a strong incentive with an intuitive user experience, The 2 Johnnies Podcast was able to:
- Strengthen their connection with fans.
- Build anticipation for their June 2025 event.
- Position future shows for higher ticket sales success.
Conclusion:
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