Coors Light and MT. JOY at Madison Square Garden

For Mt. Joy’s first-ever sold-out show at Madison Square Garden, CrowdSync transformed the arena into an immersive light show with 9,000 LED wristbands, sponsored by Coors Light. By leveraging CrowdPages, Fans could scan the QR code on their wristband, giving them a chance to win side-stage access during the show. This generated 2,078 leads and enabled Coors Light to capture valuable first-party data in real time.

9,000

Wristbands

2,078

Leads

100%

Data Integraty

The CrowdPass Features Used

CrowdPages

The activation leveraged CrowdSync’s LED wristbands, equipped with CrowdPages QR codes, to create a seamless and engaging data collection experience. Fans scanned into Coors Light custom branded CrowdPage for easy data collection.

LED Wristbands

The LED-enabled wristbands not only provided real-time data collection on customer ticket preferences, but also elevated the fan experience with dynamic light shows, creating an immersive and interactive atmosphere.

Scan to Win Activation

By offering a chance to win side stage access during the show, Coors Light incentivized attendees to participate in the contest, ensuring high engagement and encouraging attendees to opt in to future marketing.

The Challenge:

Limited Brand Engagement at Events

Traditional sponsorships like banners and signage often fail to capture meaningful fan interaction, resulting in passive brand exposure.

Data Collection Constraints

Coors Light wanted direct access to first-party data for future campaigns

Standing Out in a Crowded Space

With multiple sponsors often present at large events, Coors Light needed an innovative approach to differentiate itself and build a memorable connection with fans.

The Solution:

Enhanced Brand Visibility

Integration with CrowdSync LED Wristbands: Coors Light’s logo was prominently featured on the wristbands, ensuring the brand was visible throughout the event.

Interactive QR Code Technology

CrowdPages QR Codes: Each wristband included a QR code that allowed fans to engage directly with Coors Light’s contest with Mt. Joy.
Data-Driven Engagement: Over 2000 attendees scanned the codes, giving Coors Light access to actionable first-party data from highly engaged fans.

Exclusive Fan Experiences

Side-Stage Access Giveaway: By scanning the QR codes, fans could enter for a chance to win a unique experience, fostering new connections with Mt. Joy
Memorable Moments: The giveaway positioned Coors Light as an interactive, fun partner, reinforcing brand loyalty among attendees

Results:

By using CrowdPages QR codes, Coors Light gained:

First-Party Data Collection: The QR code scans provided Coors Light with direct data from 2,078 fans, allowing for targeted post-event marketing.
Memorable Brand Experience: By sponsoring a chance to win side-stage access, Coors Light created a unique, exclusive experience for fans, building brand loyalty and positioning themselves as a fun, interactive partner.