Coors Light and MT. JOY
For Mt. Joy’s first-ever sold-out show at Madison Square Garden, CrowdSync transformed the arena into an immersive light show with 9,000 LED wristbands, sponsored by Coors Light. By leveraging CrowdPages, Fans could scan the QR code on their wristband, giving them a chance to win side-stage access during the show. This boosted engagement by 20%, generated 2,078 leads and enabled Coors Light to capture valuable first-party data in real time.
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The CrowdPass Features Used
The activation leveraged CrowdSync’s LED wristbands, equipped with CrowdPages QR codes, to create a seamless and engaging data collection experience. Fans scanned into Coors Light custom branded CrowdPage for easy data collection.
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The LED-enabled wristbands not only provided real-time data collection on customer ticket preferences, but also elevated the fan experience with dynamic light shows, creating an immersive and interactive atmosphere.
By offering a chance to win side stage access during the show, Coors Light incentivized attendees to participate in the contest, ensuring high engagement and encouraging attendees to opt in to future marketing.
The Challenge:
Limited Brand Engagement at Events
- Traditional sponsorships like banners and signage often fail to capture meaningful fan interaction, resulting in passive brand exposure.
Data Collection Constraints
- Coors Light wanted direct access to first-party data for future campaigns
Standing Out in a Crowded Space
- With multiple sponsors often present at large events, Coors Light needed an innovative approach to differentiate itself and build a memorable connection with fans.
The Solution:
Enhanced Brand Visibility
- Integration with CrowdSync LED Wristbands: Coors Light’s logo was prominently featured on the wristbands, ensuring the brand was visible throughout the event.
Interactive QR Code Technology
- CrowdPages QR Codes: Each wristband included a QR code that allowed fans to engage directly with Coors Light’s contest with Mt. Joy.
- Data-Driven Engagement: Over 20% of attendees scanned the codes, giving Coors Light access to actionable first-party data from 2,078 fans.
Exclusive Fan Experiences
- Side-Stage Access Giveaway: By scanning the QR codes, fans could enter for a chance to win a unique experience, fostering new connections with Mt. Joy
- Memorable Moments: The giveaway positioned Coors Light as an interactive, fun partner, reinforcing brand loyalty among attendees
Results:
By using CrowdPages QR codes, Coors Light gained:
- First-Party Data Collection: The QR code scans provided Coors Light with direct data from 2,078 fans, allowing for targeted post-event marketing.
- Memorable Brand Experience: By sponsoring a chance to win side-stage access, Coors Light created a unique, exclusive experience for fans, building brand loyalty and positioning themselves as a fun, interactive partner.
Conclusion:
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