Attendee Tracking

Lamborghini has chosen to partner with CrowdPass for their recurring race track events to allow for precise attendee tracking to ensure safety.

Lamborghini

Industry

Corporate

event size

Recurring Event - Venue Solution

New Leads

Engagement Rate

Data integrity, no repeats

Reduced check in process

scans

Mobile App Downloads

The CrowdPass Features Used

NFC/RFID Wristbands

Attendees receive custom-branded CrowdPass NFC/RFID wristbands upon entering the event, to be worn throughout its duration.

Door Frame Antennas & Floor Mats

The antennas and floor mats automatically register attendees' RFID tags as they enter different event areas, tracking their check-ins and, upon departure, checking them out.

CrowdPass Dashboard

Event administrators are relying on the dashboard to precisely monitor the number of people within each section of the venue in real-time, ensuring compliance with fire safety regulations.

The Challenge:

Attendee Tracking
Lamborghini aimed to improve attendee tracking at their recurring racecourse events.
The goals were to enhance safety, fire regulation compliance, and overall organization.
Their focus was on complex, multi-segment race track venues.
The objective was to increase awareness of attendees within these settings.

The Solution:

Lamborghini adopted CrowdPass as their comprehensive venue solution.
The solution includes CrowdPass NFC/RFID wristbands, door frame antennas, and floor mats.
Attendees receive custom-branded NFC/RFID wristbands during check-in, which they wear throughout the event.
Door frame antennas are strategically placed at entrances and exits.
These antennas track attendee movements and provide real-time updates.
The system ensures compliance with fire safety regulations by accurately counting individuals in various venue sectors.

Results:

Conclusion:

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