West Virginia University and Coca-Cola
Coca-Cola and West Virginia University Basketball partnered to create an immersive, data-driven fan activation powered by Crowdsync’s LED wristbands and CrowdPages QR codes. The goal? Drive engagement, increase brand awareness, and incentivize fans to visit participating Go Mart locations.
The CrowdPass Features Used
The activation leveraged CrowdSync’s LED wristbands, equipped with CrowdPages QR codes, to create a seamless and engaging data collection experience. Fans scanned into the custom branded CrowdPage to enter to receive a free 20 oz Coca-Cola at a participating Go Mart location.
The LED-enabled wristbands not only provided real-time data collection, but also elevated the fan experience with dynamic light shows, creating an immersive and interactive atmosphere for West Virginia University basketball fans.
By offering a chance to win a free 20oz Coco-Cola this incentivized attendees to participate in the contest, ensuring high engagement and encouraging attendees to opt in to future marketing.
The Challenge:
Objective
- Boost fan engagement at a West Virginia University Basketball game
- Connect in-game interactions with real-world brand experiences for Coca-Cola
- Encourage Coca-Cola product trials and drive traffic to Go Mart convenience stores.
Challenge
Coca-Cola wanted to create a memorable and trackable fan experience during a West Virginia University basketball game while increasing brand recall and product redemption at local Go Mart locations. The challenge was implementing an activation that felt like it was part of the fan experience and not forced for collecting first party data.
The Solution:
Solution: QR-Enabled LED Wristbands & Digital Redemption
To bridge fan excitement with consumer action, CrowdSync introduced a multi-touchpoint activation:
- LED wristbands were distributed to attendees, featuring a Coca-Cola-branded QR code and landing page through CrowdPages.
- Fans could scan their wristbands or the videoboard to claim their free Coca-Cola offer.
Reward System
- After scanning, fans were directed to a custom landing page where they could enter their details.
- Upon completion, they received a digital voucher to redeem their free 20 oz Coca-Cola at Go Mart locations.
Increased Brand Engagement & Store Traffic
- The activation not only created excitement during the game but also drove real-world interactions at Coca-Cola retail partners.
Results:
- 1,534 QR Code Scans – A strong engagement rate showing high interest in the promotion.
- 2,216 Total Page Views – Fans revisited the campaign page, reinforcing Coca-Cola’s brand exposure.
- 596 Submissions (Opt-ins) – A scan rate of 79%, indicating strong interest in future brand interactions.
- Increased Foot Traffic to Go Mart Locations – The campaign successfully incentivized fans to visit stores and claim their Coca-Cola reward.
- Memorable Fan Experience – By integrating LED wristbands, Coca-Cola enhanced game-day energy while fostering lasting brand affinity.
Impact
The Coca-Cola & West Virginia University Basketball activation showcased how CrowdSync’s LED wristbands can:
- Create dynamic, real-time fan engagement.
- Seamlessly connect digital interactions with in-person brand experiences.
- Provide brands with valuable audience insights and measurable ROI.
Conclusion:
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