New York Red Bulls and Audi teamed up with CrowdPass, leveraging CrowdPages QR codes and CrowdSync’s LED wristbands to gain insights into their core audience's ticket product preferences. This resulted in 1,690 new leads and a 67.8% email opt-in rate from over 4,500 scans.
The activation leveraged CrowdSync’s LED wristbands, equipped with CrowdPages QR codes, to create a seamless and engaging data collection experience. Fans scanned into Red Bulls and Audi’s custom branded CrowdPage to submit survey answers. This captured significant fan data and insights into ticket product preferences including season, group, partial and premium ticket offerings.
The LED-enabled wristbands not only provided real-time data collection on customer ticket preferences, but also elevated the fan experience with dynamic light shows, creating an immersive and interactive atmosphere.
By offering a chance to win tickets, Red Bulls and Audi incentivized attendees to participate in the survey, ensuring high engagement and encouraging attendees to share their ticket product preferences.
CrowdSync provided 15,000 branded LED wristbands, which were distributed to fans upon entering the stadium. Each wristband featured a QR code that directed fans to a CrowdPages data capture form. The New York Red Bulls incentivized fan participation by offering a giveaway for two suite tickets to a future match.
This fan data capture campaign was a resounding success, achieving several key objectives: