Connect CrowdPass to Yotpo
Collect post-event reviews in Yotpo and reward CrowdPass attendance through loyalty and SMS
Yotpo unifies reviews, loyalty, referrals, and SMS into one retention platform — and events are a massively underutilized channel for all four. Connecting Yotpo to CrowdPass turns every event into a review collection opportunity, a loyalty earning moment, and a referral catalyst. Attendees who check in via NFC earn Yotpo loyalty points. Post-event, Yotpo sends SMS review requests triggered by CrowdPass attendance data. Positive reviewers are enrolled in referral campaigns to bring friends to the next event. The result is a retention loop where events feed reviews, reviews build social proof, social proof drives registrations, and registrations fill events.
Automations you can build
NFC badge check-ins at CrowdPass readers award Yotpo loyalty points to the attendee's account. Points are tied to the specific event, so the organizer can track which events drive the most loyalty engagement. Members see their updated point balance in the Yotpo loyalty widget on the brand's website.
When a CrowdPass event ends, Yotpo sends an SMS review request to every checked-in attendee. The timing is configurable — immediately after the event for high-energy experiences, or the next morning for multi-day conferences. Only attendees who actually checked in receive the request, preventing review solicitation from no-shows who would leave uninformed reviews.
Attendees who leave a positive review (4-5 stars) are tagged in CrowdPass as brand advocates. At future events, these advocates receive upgraded badge designs, priority seating, or early access. Negative reviewers are tagged for follow-up by the customer success team before the next event, turning detractors into recovery opportunities.
How event teams use this
Post-event review collection with verified attendance
A tech company hosts quarterly product launch events with 800 attendees. Previously, they sent review requests to all registrants, including no-shows — resulting in low response rates and uninformed feedback. After connecting Yotpo to CrowdPass, only NFC-verified attendees receive SMS review requests. Response rates jump from 8% to 22% because every reviewer actually experienced the event. The company displays these verified reviews on future event landing pages with a "Verified Attendee" badge, increasing registration conversion by 15%.
Loyalty points driving multi-event attendance
A running shoe brand hosts a 10-race series over six months, tracked through CrowdPass NFC timing chips at start and finish lines. Each race check-in earns 200 Yotpo loyalty points, and finishing all 10 races unlocks a 2,000-point bonus (worth $20 in store credit). Yotpo SMS messages between races show members their point progress and promote the next race. By race seven, participation is 30% higher than the previous year's series because runners are motivated by both fitness goals and loyalty rewards.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to Yotpo?
Schedule a demo and we'll help you set up the perfect automation for your next event.