Connect CrowdPass to Smile.io
Turn CrowdPass event participation into Smile.io points and drive VIP engagement at every touchpoint
Smile.io powers loyalty programs for thousands of eCommerce brands, but those programs typically live entirely online. Connecting Smile.io to CrowdPass brings loyalty into the physical world. Event attendance, session participation, and sponsor interactions all earn Smile.io points. VIP tier members get priority check-in lanes and exclusive access zones at events. Members can redeem points for event perks like early entry, reserved seating, or backstage passes. The result is a loyalty program that rewards customers for showing up, not just shopping online — and event experiences that feel personalized based on each attendee's loyalty status.
Automations you can build
NFC badge check-ins at CrowdPass readers trigger Smile.io point awards. The organizer configures point values per event type — a flagship conference check-in might earn 500 points while a local meetup earns 100. Points post to the member's Smile.io account within seconds of the badge tap, and they receive a push notification confirming their point balance.
When a Smile.io member reaches a new VIP tier, CrowdPass upgrades their badge template and access permissions for all future events. A member who reaches Gold tier sees their next event badge printed in gold with "VIP" designation and gains access to the VIP lounge, expedited check-in, and reserved front-row seating.
When a Smile.io referral results in a new customer, CrowdPass creates an attendee record for the next upcoming event with referral source attribution. Both the referrer and the new member appear in the CrowdPass dashboard with linked profiles, allowing organizers to seat referred pairs together or offer group experiences.
When an attendee taps their NFC badge at a specific session room or activation area, Smile.io awards bonus points for that interaction. A three-session conference might offer 50 points per session attended — members who attend all three earn a 50-point bonus on top, gamifying the event experience and driving session attendance rates up.
How event teams use this
Retail brand loyalty program with in-store event rewards
A cosmetics brand runs Smile.io for its online store and hosts monthly makeup masterclass events at retail locations. Attendees check in with CrowdPass NFC badges, earning 300 Smile.io points per class (worth $3 in store credit). VIP tier members get exclusive access to advanced masterclasses led by celebrity artists. Over six months, event attendees spend 2.4x more online than non-attendees because the in-person experience deepens brand affinity. The loyalty program creates a measurable link between event participation and purchase behavior.
Points redemption for premium event experiences
A beverage brand uses Smile.io points as currency for event upgrades at its annual festival. Standard tickets are purchased normally, but attendees can redeem 1,000 Smile.io points for early entry, 2,500 for a VIP upgrade, or 5,000 for a backstage tasting experience. Redemptions in Smile.io trigger CrowdPass badge upgrades automatically — the attendee's NFC wristband is reprogrammed with new access zones before they arrive. The brand drives 35% more loyalty signups in the month before the festival as customers race to accumulate redeemable points.
Multi-brand event coalition with shared loyalty
A shopping mall uses Smile.io to run a coalition loyalty program across 40 retail tenants. The mall hosts seasonal events — holiday markets, fashion shows, food festivals — with CrowdPass managing access and check-in. Attendees earn points in the coalition program for attending events and visiting participating stores' booths. Points are redeemable at any participating retailer. The mall uses CrowdPass booth visit data to show each retailer how many loyalty members engaged with their activation, justifying the event sponsorship investment.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Frequently asked questions
Related integrations
Ready to connect CrowdPass to Smile.io?
Schedule a demo and we'll help you set up the perfect automation for your next event.