Connect CrowdPass to LoyaltyLion
Reward event attendance with LoyaltyLion points and unlock VIP tiers through CrowdPass check-ins
Brands that run both loyalty programs and in-person events treat them as separate channels — customers earn points online but get nothing for showing up in person. Connecting LoyaltyLion to CrowdPass closes that gap. When an attendee taps their NFC badge at a CrowdPass check-in reader, LoyaltyLion awards points for attendance, session participation, and booth visits. High-point members unlock VIP tiers that translate to premium access zones at future events. Your loyalty program becomes an omnichannel experience where showing up matters as much as checking out.
Automations you can build
When an attendee taps their NFC badge at a CrowdPass reader, LoyaltyLion awards a configurable number of points to their loyalty account. Different check-in locations can award different point values — main entrance check-in earns 50 points, a breakout session earns 25 points, and a sponsor booth visit earns 10 points. Points accumulate across multiple events, building long-term loyalty engagement.
When a customer advances to a new LoyaltyLion tier (Silver, Gold, Platinum), CrowdPass updates their badge permissions for upcoming events. A newly promoted Gold member automatically receives VIP lounge access at the next event without the organizer manually upgrading their registration. Tier downgrades similarly restrict access.
When a loyalty member redeems points for an event-related reward — free VIP upgrade, backstage pass, meet-and-greet access — CrowdPass provisions the corresponding badge with upgraded access zones. The redemption flows directly into the attendee's badge credentials, no manual fulfillment required.
When a sponsor scans an attendee's NFC badge at their booth, LoyaltyLion awards bonus engagement points. This incentivizes attendees to visit sponsor activations — members see booth visits as point-earning opportunities rather than interruptions, increasing sponsor ROI and attendee engagement simultaneously.
How event teams use this
Omnichannel loyalty program spanning online and in-person
A fashion brand runs a LoyaltyLion program with 50,000 members who earn points on online purchases. The brand hosts seasonal pop-up events in four cities. By connecting LoyaltyLion to CrowdPass, event attendance earns 200 points (equivalent to a $20 purchase), and visiting each designer station earns 50 points. After the fall pop-up series, 3,200 members earned enough points to cross the VIP tier threshold — a 40% increase in VIP members compared to online-only earning. These VIP members receive premium zone access at the spring series, creating a flywheel where loyalty drives attendance and attendance drives loyalty.
Referral program with in-person verification
A fitness brand uses LoyaltyLion referrals to grow its event community. Existing members share a referral link, and when the referred friend registers and checks in at a CrowdPass event, both the referrer and the friend earn 500 bonus points. The NFC check-in requirement prevents point fraud from referrals who register but never attend. The brand sees a 60% conversion rate from referred registrants to actual attendees because friends hold each other accountable to show up.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
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Ready to connect CrowdPass to LoyaltyLion?
Schedule a demo and we'll help you set up the perfect automation for your next event.