Connect CrowdPass to Livestorm
Merge Livestorm webinar engagement data with CrowdPass event profiles for complete attendee intelligence
Livestorm excels at webinar engagement — tracking who registered, who showed up, how long they stayed, and which polls or CTAs they clicked. CrowdPass excels at in-person event management — NFC access, badge printing, and lead retrieval. Connecting the two means your attendee profiles include both dimensions of engagement. A prospect who attended your Livestorm product webinar and then showed up at your conference booth has a richer profile than either platform could build alone. Marketing teams can segment by total engagement depth, not just a single touchpoint.
Automations you can build
Livestorm webinar registrants are automatically added to CrowdPass as attendees. Their CrowdPass profile is tagged with the webinar topic and registration source, so when they later appear at an in-person event, booth staff can see their prior webinar engagement and tailor conversations accordingly.
When a Livestorm attendee completes a webinar session, CrowdPass updates their profile with attendance duration, engagement score, and replay views. Lead retrieval teams at your next in-person event can prioritize contacts who have high Livestorm engagement scores.
Booth leads captured via CrowdPass badge scans are automatically registered for a follow-up Livestorm webinar — such as a product deep-dive or customer onboarding session. The lead receives a webinar invitation as part of the post-event nurture sequence without manual enrollment.
When a registrant watches a Livestorm replay after the live event, their CrowdPass record is tagged with the replay view. This captures engagement from attendees who registered but missed the live session, ensuring they are included in follow-up sequences rather than being treated as no-shows.
How event teams use this
Webinar-to-conference lead nurture pipeline
A SaaS company runs monthly product webinars on Livestorm to generate top-of-funnel leads. Each webinar registrant is added to CrowdPass. When the company hosts its annual user conference, the marketing team segments CrowdPass attendees by Livestorm engagement: those who attended 3+ webinars receive VIP badge access and an invitation to an exclusive demo session. At the conference, booth staff see each attendee's webinar history on their CrowdPass lead retrieval screen. The highest-engagement attendees are routed to senior sales reps for one-on-one conversations.
Automated post-conference webinar enrollment
After a three-day industry conference, the organizer schedules a Livestorm webinar series covering topics from the most popular sessions. Every CrowdPass attendee who checked into those sessions is automatically registered for the corresponding Livestorm webinar via Zapier. Attendees receive personalized invitations referencing the session they attended in person. The replay becomes a permanent resource linked to their CrowdPass profile, extending the event's content value for months.
Engagement-based lead scoring across channels
A demand gen team uses Livestorm engagement scores alongside CrowdPass event attendance to build a composite lead score. A lead who attended a Livestorm webinar (10 points), watched the replay (5 points), registered for the conference (5 points), and checked in on-site (15 points) accumulates 35 points. Leads above 25 points are flagged as sales-ready in the CRM. This multi-channel scoring approach gives the sales team warmer leads than either webinar attendance or event check-in alone would provide.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Frequently asked questions
Related integrations
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