Connect CrowdPass with Customer.io
Trigger Customer.io campaigns and broadcasts from CrowdPass event data
Customer.io's event-driven architecture is built for the kind of data CrowdPass produces. Every registration, NFC scan, and form submission becomes a Customer.io event that powers segments, triggers campaigns, and feeds broadcast targeting. Build campaigns that react to what attendees do at your event in real time, not days later from a CSV export.
Automations you can build
Registration creates a Customer.io person with profile attributes and fires a "registered" event. Campaigns listening for this event send a tailored confirmation sequence. Segments built on the event filter let you target all registrants for a specific event or ticket tier.
NFC check-in fires a "checked_in" event on the Customer.io person with properties like event name, gate, and timestamp. This event starts a day-of campaign delivering session reminders and venue tips. Segments filter checked-in attendees from no-shows for different post-event messaging.
Badge scans fire a "booth_visited" event and add the person to a manual segment for that exhibitor. Broadcasts sent to the segment deliver sponsor content immediately after the event closes, while the interaction is still fresh in the attendee's mind.
Each session scan fires an event with the session name, speaker, and track as properties. Campaign logic branches on these properties to deliver session-specific follow-up: slide decks, speaker Q&A recordings, and related content recommendations personalized to each attendee's path through the conference.
How event teams use this
Real-time session follow-up campaigns
A developer conference fires Customer.io events from every NFC session scan. Within 2 hours of each session ending, attendees receive an email with the speaker's slides, a link to the recorded talk, and a survey. Because Customer.io processes events in real time, attendees get content while the session is still top of mind.
Behavioral broadcasts for post-event offers
After a product expo, the marketing team sends a Customer.io broadcast to a segment of attendees who visited 3 or more booths. The broadcast includes an exclusive bundle offer. A separate broadcast targets single-booth visitors with a focused product demo invite. Conversion rates outperform a single blast by 40%.
Event lifecycle messaging across channels
A SaaS company uses Customer.io to orchestrate email, push, and SMS across the event lifecycle. Registration triggers an email confirmation and a push notification with the venue map. Check-in triggers an SMS with Wi-Fi credentials. Booth scans trigger a push notification with a meeting booking link. Attendees engage on their preferred channel at each stage.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to Customer.io?
Schedule a demo and we'll help you set up the perfect automation for your next event.