Connect CrowdPass with Wistia
Turn CrowdPass event videos into lead generation tools with Wistia via Zapier
Wistia transforms event recordings from passive content into active lead generation assets. When CrowdPass session videos are uploaded to Wistia, they gain turnstile email gates, annotation CTAs, and heatmap analytics that show exactly which moments resonate with viewers. Connect Wistia's viewer data back to CrowdPass attendee profiles for a complete picture of engagement beyond the live event.
Automations you can build
When speakers submit session recordings through CrowdPass, Zapier uploads the video to the corresponding Wistia project. The video inherits your project-level settings for player branding, turnstile gates, and call-to-action overlays.
When an attendee registers and receives access to on-demand content, Zapier creates or tags the viewer in Wistia with their CrowdPass attendee ID and ticket type. This connects Wistia viewing data to their CrowdPass profile for cross-platform engagement tracking.
After an NFC badge scan, Zapier sends the lead a Wistia-hosted product video with a turnstile gate. When the lead enters their email to watch, Wistia captures the engagement data — watch time, rewinds, drop-off point — and Zapier syncs it back to the exhibitor's CRM.
How event teams use this
Gated event content for lead generation
A SaaS company records its annual user conference sessions and hosts them on Wistia with email-gated turnstiles. When CrowdPass attendees access the recordings, their email is pre-filled. Non-attendees discover the videos through SEO and must enter their email to watch. Wistia captures these new leads and Zapier routes them to the sales CRM — turning event content into a year-round lead generation engine.
Exhibitor video engagement scoring
Each exhibitor at a fintech conference hosts product demos on Wistia. When booth staff scan NFC badges, leads receive the Wistia link. Wistia's heatmap analytics show which leads watched the entire demo, which skipped to pricing, and which dropped off early. Zapier sends these engagement signals to the exhibitor's CRM, enabling sales teams to prioritize high-intent leads who watched 80%+ of the video.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to Wistia?
Schedule a demo and we'll help you set up the perfect automation for your next event.