Connect CrowdPass to ReferralCandy
Turn CrowdPass attendees into ReferralCandy advocates who bring friends to your next event
Events create passionate advocates — but most organizers never capture that energy. Connecting ReferralCandy to CrowdPass turns every satisfied attendee into a referral channel. After checking in via NFC, attendees receive a personalized referral link through ReferralCandy. When a referred friend registers and checks in at a future CrowdPass event, both the advocate and the friend earn rewards. The NFC check-in requirement means rewards are only distributed for referrals who actually attend, not just register. This attendance-verified referral model eliminates fraudulent referrals and ensures the organizer pays only for real attendee acquisition.
Automations you can build
When an attendee checks in via NFC badge at a CrowdPass event, ReferralCandy enrolls them as an advocate with a unique referral link. The link is delivered via email or SMS immediately after check-in, catching the attendee while their excitement about the event is highest. Each advocate's profile links back to the CrowdPass event where they were enrolled.
When a referred friend clicks a ReferralCandy link and registers, CrowdPass creates their attendee record with the referring advocate tagged as the source. This attribution persists across multiple events, building a map of which advocates drive the most attendee acquisition over time.
The advocate's reward is only released when the referred friend actually checks in via NFC — not when they merely register. This attendance-gated reward model protects the organizer from paying for ghost referrals. ReferralCandy distributes the reward (discount code, cash, or store credit) to the advocate within minutes of the friend's badge tap.
When an advocate reaches a referral milestone (5 successful referrals, 10, 25), CrowdPass upgrades their badge for the next event — distinct badge colors, VIP access zones, or "Ambassador" designation. Top advocates become visible community leaders at events, which further motivates referral activity.
How event teams use this
Attendance-verified referral program for a conference series
A SaaS company hosts an annual user conference with 2,000 attendees. After connecting ReferralCandy to CrowdPass, every attendee receives a referral link at check-in. Each successful referral (friend registers AND checks in) earns the advocate a $50 discount on next year's ticket. In the first year, 340 advocates drive 520 new attendees — a 26% increase in attendance at a cost-per-acquisition 70% lower than paid advertising. The company identifies its top 20 advocates and invites them to an exclusive pre-conference dinner, strengthening the community.
Grassroots event growth through peer referrals
A local food festival wants to grow from 1,500 to 3,000 attendees without increasing its ad budget. After each festival, CrowdPass attendees are enrolled in ReferralCandy with a "bring a friend" offer: both the referrer and the friend get a free drink token (redeemable via NFC wristband at the next festival). The organizer tracks referral chains in ReferralCandy and discovers that food blogger attendees generate 8x more referrals than average. For the next festival, the organizer offers food bloggers complimentary VIP tickets in exchange for referral link promotion, creating a structured influencer referral channel.
B2B event referrals with CRM attribution
A fintech company runs quarterly product demos with 200 seats each. ReferralCandy referral links are distributed at CrowdPass check-in. When a referred prospect attends, the referral source is passed to CrowdPass and then synced to the CRM via a downstream Zap. Sales reps see that a new lead was referred by an existing customer, enabling warm outreach that references the shared connection. Referred leads convert to paid customers at 2x the rate of cold leads from paid events, validating the referral investment.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to ReferralCandy?
Schedule a demo and we'll help you set up the perfect automation for your next event.