CrowdPass + Google Analytics Integration
Connect CrowdPass to Google Analytics via Zapier
Close the loop between your event marketing site and on-site attendance. Push CrowdPass registration and check-in events into Google Analytics as custom conversions, giving your marketing team full-funnel attribution from ad click to badge scan.
Automations you can build
Fire a custom conversion event in Google Analytics when someone registers, passing ticket tier, UTM source, and registration value for accurate campaign attribution.
Push check-in data as an offline conversion to GA4, connecting the physical attendance back to the original digital touchpoint that drove registration.
Log ticket purchases as GA4 e-commerce events with revenue, item category, and coupon code, enabling ROI analysis on ad spend versus ticket revenue.
Record each booth lead capture as a GA4 event with the exhibitor name and lead score, measuring which event zones generate the highest-quality leads.
How event teams use this
Full-funnel event attribution
A marketing lead runs Google Ads campaigns to drive conference registrations. CrowdPass sends registration and check-in events to GA4 via Zapier, enabling the team to calculate cost per actual attendee — not just cost per registration — and optimize ad spend for campaigns that drive real attendance.
Event landing page optimization
The marketing team A/B tests event landing pages. By piping CrowdPass registration conversions into GA4, they compare page variants not just on click-through rate but on actual registrations and ticket revenue, leading to data-backed page design decisions.
Sponsor ROI reporting
An event manager provides sponsors with GA4-powered reports showing how many website visitors converted to registrants, how many checked in, and how many visited the sponsor's booth. This multi-touch attribution data justifies sponsor pricing for next year.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Frequently asked questions
Related integrations
Ready to connect CrowdPass to Google Analytics?
Schedule a demo and we'll help you set up the perfect automation for your next event.