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CrowdPass + Salesforce Integration
Sync event data directly with your Salesforce CRM
Keep your Salesforce CRM up to date with real-time event data. When attendees register, check in, or have their badges scanned at your event, their information flows directly into Salesforce — creating leads, updating contacts, and enriching your pipeline.
How it works
Get connected in minutes — no developer required.
Connect Salesforce
Authenticate your Salesforce org from the CrowdPass integrations dashboard using OAuth.
Map your fields
Map CrowdPass attendee fields (name, email, company, ticket type) to your Salesforce lead or contact fields.
Choose sync triggers
Select when data syncs: on registration, on check-in, on lead scan, or all of the above.
What you can do
Trade show lead pipeline
Exhibitors scan attendee badges at their booth. Each scan creates a Salesforce lead with the attendee's name, company, title, and a timestamp — ready for sales follow-up.
Conference attendance tracking
Track which Salesforce contacts attended your conference, which sessions they visited, and whether they checked in — all visible in the contact record.
Event campaign attribution
Associate all attendees with a Salesforce campaign to measure event influence on pipeline and closed-won revenue.
Frequently asked questions
Other integrations
Ready to connect Salesforce?
Schedule a demo and we'll walk you through the integration setup for your next event.