Connect CrowdPass to Classy
Power Classy fundraising events with CrowdPass NFC access, badge recognition, and real-time campaign analytics
Classy powers fundraising for some of the world's largest nonprofits, but event-day operations often fall back to spreadsheets and manual check-in. Connecting Classy to CrowdPass eliminates that gap. Classy campaign registrations automatically provision CrowdPass attendees with giving-level badges and NFC access. During the event, session attendance and booth visits tracked by CrowdPass enrich Classy supporter profiles with engagement data. Post-event, development teams have a complete view in Classy: donation history plus event participation — the two strongest predictors of future major gifts.
Automations you can build
Classy event registrations and ticket purchases create CrowdPass attendees with supporter-level data — lifetime giving, campaign affiliation, and supporter type (individual, corporate, foundation). Badge designs vary by supporter segment so development officers can visually identify major donors, board members, and first-time attendees on sight.
When a Classy supporter record is updated — a giving level increase, a new major donor designation, a board appointment — CrowdPass refreshes the attendee's badge and access permissions. A supporter who crosses the $10,000 lifetime giving threshold mid-campaign is automatically upgraded to the major donor badge with VIP access at the next event.
When an attendee taps their NFC badge at a breakout session, workshop, or site visit during a Classy-funded event, the engagement is logged as an activity on their Classy supporter profile. Development officers see not just that a supporter attended the gala but that they specifically attended the program impact tour and the planned giving workshop — signals of deepening commitment.
How event teams use this
Multi-campaign fundraising summit
A global health nonprofit runs an annual summit with three concurrent campaigns on Classy: a general fund campaign, a capital campaign for a new clinic, and a planned giving initiative. Each campaign's registrants check in at CrowdPass with color-coded badges — blue for general, green for capital, and gold for planned giving. NFC badges control access to campaign-specific sessions and donor briefings. After the summit, Classy shows that 60% of general fund donors who attended the capital campaign session upgraded their designation within 90 days, proving the cross-campaign exposure strategy works.
Peer-to-peer endurance event with Classy fundraising
A cancer research foundation runs a marathon using Classy for peer-to-peer fundraising and CrowdPass for race-day operations. Each Classy fundraising page triggers a CrowdPass runner profile with their fundraising total displayed on their NFC bib. As runners pass NFC checkpoints, split times and checkpoint locations update their Classy supporter profile. Top fundraisers ($5,000+) receive VIP bibs that grant access to the elite corral and post-race VIP tent. The foundation's Classy dashboard shows a live leaderboard combining fundraising totals with race completion status, engaging online supporters who track their friends' progress.
Connect in 3 steps
No code required. Set up in under 5 minutes.
Log in to Zapier
Go to zapier.com and search for "CrowdPass" in the app directory. Connect your CrowdPass account using your API key from Settings > Integrations.
Choose your trigger
Select a CrowdPass trigger event: new registration, attendee check-in, NFC badge scan, lead capture, or form submission. Each trigger sends full attendee data.
Map your action
Choose the destination app and configure what happens. Map CrowdPass fields (name, email, ticket type, custom questions) to the app's fields. Test and activate.
Related integrations
Ready to connect CrowdPass to Classy?
Schedule a demo and we'll help you set up the perfect automation for your next event.