The LaunchPad PBR Space Cowboys presented by United States Space Force

Get ready for an unforgettable collision of elite bull riding and space innovation! Proudly presented by the U.S. Space Force and PBR, we are bringing the ultimate high ground to the dirt.

What: PBR Space Cowboys Freedom 250

When: Saturday, June 20th

Where: Falcon Stadium, U.S. Air Force Academy, Colorado Springs, CO

Step into The LaunchPad, our interactive, space-themed fan zone. Learn how the Space Force executes critical daily missions, engage with space professionals, and discover how you can join the team that protects our stars.

Want to be an active part of the spectacular in-arena light show? You need the RFID Wristband! It syncs with the arena to make you part of the action AND unlocks your entry into the LaunchPad Contest. (We highly encourage everyone to grab a wristband to light up the stands, even if you do not plan to compete!)

Pre-registering for your wristband is the easiest way to secure your spot in the arena light show and start winning gear. Here is how it works:

Pre-register online to secure your wristband now and skip the lines, or grab one on-site at The LaunchPad or PBR booths.

Visit our interactive, space-themed stations and check out the booths.

After interacting at a booth, simply tap your wristband at the RFID scanner to log your visit.

Make sure to scan between 2:00 PM and 6:00 PM! Scans must happen during this window to count for the contest. (Scans after 6:00 PM will only power your light show, not your contest entry).

Rack up your booth scans to unlock these exclusive prize tiers:

Entry to win 1 of 3 signed PBR Space Cowboys Jerseys.

Entry for the jerseys PLUS a chance to win 2 Tickets to PBR Bulls and Beats (July 10-12 in Fort Collins, CO).

The first 1,500 fans to opt-in for Space Force emails score a free Light-Up Cowboy Hat! (You may unsubscribe at anytime.)