CrowdPass Year-End Spotlight: New Features That Shaped Better Event Experiences in 2024

As 2024 comes to a close, we’re thrilled to look back on a year of innovation and growth for CrowdPass. With better and easier event management, we’re empowering event organizers with actionable data driven events and most importantly, higher attendee engagement.

From streamlining registration with NFC wearable access control using our CrowdReaders, to increasing time spent at activations by over an hour, our team has been hard at work delivering new features. Here’s what has us buzzing from this year.

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NFC CrowdReader

When we think about access control, the mind often jumps to clunky check-in lines or overly complicated systems. But what if access management could be smarter, sleeker, and part of the attendee experience? Meet our CrowdPass NFC Reader—a tool that’s transforming how events approach security and engagement.

Did you know that 10% of event budgets are typically spent on security? With the CrowdPass NFC Reader, you can turn that investment into a streamlined, technology-driven system that not only enhances security but also creates frictionless entry experiences. This is a cost effective and versatile device that is easy to set up using Wi-Fi or Ethernet, making it adaptable for any event layout.

But it’s not just about functionality—it’s about connection. LED indicators provide instant red or green feedback based on access levels, keeping lines moving and attendees informed. With a 10+ hour battery life, this reader is built to perform throughout the day, whether it’s at a bustling conference entrance or a VIP activation zone.

Imagine this: attendees tapping their NFC wristbands to glide through entry gates, their access validated in real time. It’s simple, effective, and memorable. Plus, the data collected gives organizers powerful insights to refine future events.

The NFC Reader isn’t just a gadget—it’s a bridge to better security and cost effective for your 2025 events!

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Custom Registration and Conditional Questions

One of the most exciting updates this year was the introduction of custom registration questions and conditional logic. Event organizers can now create tailored registration forms that dynamically adjust based on attendee responses. This feature allows for deeper personalization and ensures that attendees only see questions relevant to their experience. Whether you're managing VIP entries or gathering dietary preferences, this tool simplifies the process and improves data accuracy.

For example, we’d like for attendees who need a hotel to be able to fill in the form with their date of arrival. For those who do not need a hotel, they can continue on. This gives event managers more insight into the needs of their attendees and segments them automatically. Custom emails and registration can then proceed separately for those in need of hotel accommodations.

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New Custom Event Pages

In 2024, we super charged custom event pages, offering organizers a sleek and professional way to showcase their events. These pages are fully customizable, allowing for unique branding, event schedules, and key information all in one place.

With an intuitive design and visually engaging layouts, these pages make it easier than ever to attract and inform attendees.

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SMS Communication Tools

Keeping attendees informed has never been easier with the launch of our SMS communication feature. This tool allows event organizers to send real-time updates, reminders, and alerts directly to attendees' phones. Whether it’s a last-minute schedule change or a personalized welcome message, SMS ensures instant and effective communication, making events run smoother.

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Badge Designer for Onsite Printing

Leave generic badges in 2024! Our Badge Designer empowers organizers to create super customized and functional badges tailored to their event’s branding. From incorporating QR codes to adding attendee-specific details, this tool is an excellent solution for onsite badge printing, enhancing both aesthetics and practicality.

CrowdPages 

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Our custom landing page and QR code generator launched this year equipping event managers and teams with the ability to capture deep audience insights and leads for future marketing initiatives. We saw Amazon Music’s Terrace at Outside Land increase time spent at the activation by 1 hour with CrowdPages and our “Tap to Win” contest. Red Bulls New York and Audi captured 1,690 new leads during the live game. 

Using CrowdSync’s LED NFC wearable technology to engage attendees with CrowdSync lead to an average of 50% more engagement for attendees.  

How it works:

1. CrowdCode: Attendees scan a QR code.
2. CrowdPage: They’re directed to your custom landing page to fill out a lead form.
3. CrowdData: Instantly capture valuable insights, phone numbers, and emails for reengagement.

Create branded pages with ease using our design tool. Redirect users to a URL of your choice post-signup, qualify leads with customized forms, and track real-time analytics like scan time, location, and device type. CrowdCodes make it simple to connect attendees to digital destinations, offering unmatched flexibility and reusability while aligning with your brand strategy.

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Laylo Integration

If you haven’t experienced the power of Laylo, we’re super excited to give you an easy integration through CrowdPages. With our custom landing page and qr code generator, data collection is easier than ever throughout an event lifecycle.  We’ve partnered with Laylo, enabling seamless content delivery and audience engagement. By integrating with Laylo, CrowdPages makes 3rd party data capture at events engaging. 

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Integrations with POSH, Eventbrite, and Zapier

2024 marked a significant step forward with new integrations:

• POSH: Streamlined ticketing and attendee management for experience based and personalized events
• Eventbrite: Effortless syncing for event creation, registration, and attendee data.
• Zapier: Unlock endless possibilities by automating workflows between CrowdPass and thousands of other apps. Whether it’s syncing registration data with your CRM or 

As we close out 2024, we’re proud of the strides we’ve made in transforming event management through smarter technology, deeper engagement, and actionable data. From NFC access control and personalized registration tools to dynamic event pages and enhanced communication features, CrowdPass has redefined how events are planned and experienced.

We’re grateful to our clients and partners for trusting us to elevate their events and can’t wait to continue innovating in 2025. Together, we’re building a future where events are seamless, engaging, and unforgettable. Here’s to another year of bringing people together in meaningful ways! 🎉

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